The New “Be Anything, Do Everything” Patch Encourages the Next Generation of Girls to Explore Career Options and Leadership Opportunities
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, Barbie® and Girl Scouts of the USA (GSUSA) announced a unique partnership to create the first-ever Barbie® “Be Anything, Do Everything” patch. The participation patch is designed to inspire the next generation of female leaders by encouraging girls to explore career possibilities through exciting new program activities.
“Together with the Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities”
With more than 135 diverse careers under her belt, Barbie® doll has been a trailblazer for more than five decades. And, for over 100 years, GSUSA has been the premier leadership organization dedicated to building girls of courage, confidence and character, who make the world a better place. In the spirit of Barbie® doll’s aspirational career path and GSUSA’s heritage, the “Be Anything, Do Everything” participation patch allows Girl Scout Daisies and Brownies (girls in kindergarten through third grade) to explore career choices through the “I Can Be…” activity booklet.
“Together with the Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities," said Cathy Cline, Vice President of U.S. Marketing, Mattel Girls’ Brands. “For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform to read more...